TWO TIER PACKAGING SYSTEM

The purpose of this project was to be able to differentiate the design of higher tier packaging with the lower tier packaging. These two ideas for egg cartons were created to reflect the quality and experience that each customer will receive with the product that they purchase. 

The HEB packaging portrays a higher end product because  of its unique and trustworthy design, while the Hill Country Fair packaging reads as simpler and more affordable goods. It can be easy to get carried away with a brands packaging, but this project showed me the importance of knowing when to stop designing versus when to continue designing to catch the eye of the consumer.

Tools: Illustrator, Photoshop

April, 2023